FOR IMMEDIATE RELEASE
Mike McCue, Director of Communications, International Cotton Advisory Committee, firstname.lastname@example.org
James Pruden, Senior Director Corporate Communications, Cotton Incorporated, email@example.com
Marjory Walker, Vice President, Council Operations, National Cotton Council
The United Nations has announced that it will approve designating 7 October of each year as World Cotton Day on its permanent calendar. First launched in 2019 at the World Trade Organisation (WTO) headquarters in Geneva, World Cotton Day continues to grow each year.
On World Cotton Day, stakeholders from the global cotton community come together to speak on the many benefits of cotton including the facts that:
The event theme for 2021 is ‘Cotton for Good’ to celebrate the fiber’s enduring positive impact. A virtual celebration will feature notable speakers such as Bert Jacobs, CEO and Co-Founder of Life is Good, and Maxine Bédat, Director of New Standard Institute. Other global industry experts include Cotton Council International, Viterra India, International Cotton Advisory Committee, Better Cotton Initiative, and African Cotton Foundation. Keynote topics include responsible fashion, sustainability, and the importance of cotton in countries around the world.
With the cotton industry’s focus on sustainability, attendees will learn about the U.S. Cotton Trust Protocol®, which aligns with the U.N. Sustainable Development Goals to bring quantifiable and verifiable goals and measurement to sustainable cotton production.
To learn more about the activities planned for World Cotton Day, please visit www.worldcottonday.com. Follow #WorldCottonDay on social media and join the global conversation.
About the International Cotton Advisory Committee (ICAC)
Formed in 1939, the ICAC is an association of cotton producing, consuming and trading countries. It acts as a catalyst for change by helping member countries maintain a healthy world cotton economy; provides transparency to the world cotton market by serving as a clearinghouse for technical information on cotton production; and serves as a forum for discussing cotton issues of international significance. The ICAC does not have a role in setting market prices or in intervening in market mechanisms. For more information, please visit www.icac.org, Twitter or LinkedIn.