News
ICAC Makes ‘Cotton This Month’ Free to All for Three Months due to Pandemic
For Immediate Release
Date Posted: 4 May 2020
Executive Summary
With this announcement, the ICAC:
- Will make ‘Cotton This Month’ free to all for the months of May, June and July
- Expands its comprehensive communications strategy to keep the supply chain informed and connected so it will be ready to resume business
ICAC Makes ‘Cotton This Month’ Free to All for Three Months due to Pandemic
As part of its Covid-19-focussed communications strategy, the International Cotton Advisory Committee (ICAC) is making one of its flagship publications, Cotton This Month, free to all for the months of May, June and July. It includes the major report, which is released the first business day of each month, as well as the mid-month update.
The ICAC, recognising the serious threat to the global cotton supply chain, is foregoing the revenue from the publication because the organisation believes it’s more important to keep all cotton and textile stakeholders informed and connected.
‘Once the world gets the coronavirus under control, the cotton and textile industries will face the serious challenge of restarting their stalled global supply chains’, said ICAC Executive Director Kai Hughes. ‘To minimise the suffering of so many vulnerable people, we will need to be ready to get back to work as quickly and safely as possible — and that can only happen if all stakeholders stay informed and connected throughout the crisis. Making some of our information free will help stakeholders make informed strategic decisions to ensure that happens’.
Other initiatives in the ICAC’s Covid-19 communications strategy are:
- A video interview series called ‘Cotton Connects’, in which the ICAC Secretariat interviews global cotton and textile industry leaders to get advice and updates;
- A Twitter campaign to publicly recognise those global brands and retailers that are meeting their responsibilities by paying for, or agreeing to pay for, all orders that have been completed or are under construction; and
- Driving and coordinating global support for the much-anticipated World Cotton Day on 7 October 2020, in which individuals, associations and businesses will celebrate and show their support for cotton, the world’s most important natural fibre.
To access ‘Cotton This Month’, please click here.
To view the Cotton Connects series of video interviews, please click here.
To learn more about World Cotton Day, please lick here.
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About the International Cotton Advisory Committee (ICAC)
Formed in 1939, the ICAC is an association of cotton producing, consuming and trading countries. It acts as a catalyst for change by helping member countries maintain a healthy world cotton economy; provides transparency to the world cotton market by serving as a clearinghouse for technical information on cotton production; and serves as a forum for discussing cotton issues of international significance. The ICAC does not have a role in setting market prices or in intervening in market mechanisms. For more information, please visit www.icac.org.