FOR IMMEDIATE RELEASE
23 September 2019
Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America, will be supporting the launch of World Cotton Day by sponsoring the US Cotton Exhibit. This global celebration of cotton, to be held on 7 October at World Trade Organisation (WTO) headquarters in Geneva, will bring together as many as 500 attendees, including multiple Heads of State, more than a dozen Ministers of Agriculture and Trade, executives from the private sector, and cotton and textile professionals from around the world.
‘Cotton Council International is pleased to be supporting the launch of the first-ever World Cotton Day’, said Bruce Atherley, CEO of CCI. ‘World Cotton Day will highlight the historic importance of cotton economically and socially in communities throughout the world and is an excellent opportunity to show global leaders and the public where cotton will go in the future. Cotton Council International looks forward to partnering with the WTO, ICAC and the global cotton community to showcase our increased efforts in innovation and sustainability and our commitment to maintaining cotton’s status as the preferred choice for all in the future’.
The USA will be well-represented at World Cotton Day, with CCI joining Cotton Incorporated (sponsoring and designing the Cotton By-product Exhibit) and Supima, (providing souvenir Pima cotton shirts with the World Cotton Day logo for all attendees).
The support of organisations like CCI help draw attention to the global importance of cotton, according to Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC).
‘Cotton is critical to the world economy and the hundreds of millions of people who rely on it for income, and World Cotton Day was created to celebrate and recognise it as the world’s most important natural fibre’, Hughes said. ‘The event is also intended to help plot cotton’s path forward in the face of many complex challenges, including climate change, population growth and changing consumer preferences. CCI’s generous pledge will go as long way toward making the launch of World Cotton Day a resounding success for the global cotton community — and, hopefully, in having the United Nations permanently recognise 7 October as World Cotton Day on its official calendar’.
The founding organisations of World Cotton Day are the ICAC, WTO, International Trade Centre, Food & Agriculture Organisation, and the United Nations Conference on Trade and Development.
PLEASE NOTE: Due to the presence of Heads of State and other senior government officials, there will be no on-site registrations permitted. Attendees must register for World Cotton Day by Friday, 20 September.
Fore more information about World Cotton Day: https://bit.ly/32tk0Rc
To register: https://bit.ly/2ydvMku