News
ICAC Launches Dynamic, User-Friendly New Website
For Immediate Release
Executive Summary
The ICAC’s new website:
- Went through its first major redesign
since the prior website was launched in 2013
- Introduces a variety of new content
categories, including the #TruthAboutCotton campaign
- Highlights several major initiatives and
ongoing research projects
- Provides comprehensive cotton statistics
from every country in three clicks
- Can be
found at https://www.icac.org
ICAC
Launches Dynamic, User-Friendly New Website
For the first time in
five years, the International Cotton Advisory Committee (ICAC) has completely
overhauled its website, www.icac.org. The cutting-edge
new site was redesigned to be more interactive and intuitive — a critical
factor, given the enormous amount of data ICAC produces on a yearly basis,
according to Executive Director Kai Hughes.
‘One of our primary
goals in the redesign was to make the site more user-centric’, Mr. Hughes said.
‘We produce so much data that it was sometimes difficult for users to find things.
The redesigned website now makes it easier for people to find exactly what
they’re looking for, whether they be scientists, researchers, reporters,
government officials, or private sector professionals from throughout the
cotton value chain’.
He added that the site
is now faster and more responsive, despite the addition of several new content
areas:
· A section
devoted exclusively to ICAC’s #TruthAboutCotton initiative, which was created
to debunk the myths and misinformation spread about cotton in the media;
- A Learning Corner dedicated to teaching environmentally
conscious best practices for cotton cultivation;
· An
interactive Forum where cotton professionals can discuss the industry’s biggest
opportunities and most pressing challenges; and
· A Slide
Share section where ICAC posts PowerPoint presentations from various meetings
and events.
The site also employs
powerful new functionality that puts the world of cotton information —
literally — at the user’s fingertips. From the home page, visitors now need
only three clicks to access comprehensive statistics from any country in the
world, with no login required.
When a user clicks on
‘Global Cotton Information and Advisory’ on the home page, they see a map of
the world. One more click on the continent and another on a specific country,
and users will see its cotton area, yield, production, consumption, exports, imports,
stock-to-mill-use ratio, and more.
‘ICAC is the world’s
leading source of unbiased, impartial information about the global cotton
industry, and with the new website, we’ve made it faster and easier for users
to access that information than ever before’, Mr. Hughes said.
To view ICAC’s new
website, please click:
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About the
International Cotton Advisory Committee (ICAC)
Formed in 1939, the ICAC is an association of cotton producing,
consuming and trading countries. It acts as a catalyst for change by helping
member countries maintain a healthy world cotton economy; provides transparency
to the world cotton market by serving as a clearinghouse for technical
information on cotton production; and serves as a forum for discussing cotton
issues of international significance. The ICAC does not have a role in setting
market prices or in intervening in market mechanisms. For more information,
please visit www.icac.org.